It also looked somewhat dated not long after its release, so the revision to v2 made it cleaner, thinned down and reduced from multiple colours to the now-familiar white on orange. The first version of the logo was multi-colored, friendly and fun, but not very practical for a logo. If we look at all three versions alongside each other, you get a feel of the development and the elements that called for such changes. Similar to how Ubuntu continues to evolve and adapt to new uses in technology, its logo should follow suit to encapsulate and reflect such ongoing change. But in the end, a logo should match what it represents. As one can imagine, it is a daunting honour to work on something so many of us have such a strong connection to. Some might wonder why we had to touch the Ubuntu logo at all. Finally, the logo moves from a tiny superscript to a large, dynamic and leading presence. The rectangular orange tag is a break from the conventional square or circle, as it allows for the boldness of the orange to express itself and provides a recognisable colourful mark across media. It also makes a little more sense that the heads are now inside the circle, facing each other and connecting more directly. While it is important to have a respectful continuity with the previous Circle of Friends, the updated version is leaner, more focused, more sophisticated. But the new version sports sleek lines which bind the Circle of Friends even more closely together. As you can see at the top of the post, the classic white-on-orange colour scheme hasn’t changed. The new logo isn’t a revolution rather, it’s an evolution of the Circle of Friends.
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